Founded in 2023 by Tom Sye, ‘For Cops’ Training is on a mission to teach police departments how to use social media to build brand awareness, establish relationships, effectively market their openings, and end their hiring ‘crisis’ by recruiting like it’s 2024!

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I believe that nobody can represent your agency better than you, and I’m calling out marketing methods that take advantage of your inexperience by providing websites, recruiting videos and other marketing materials that are cookie cutter in nature, societally antiquated, and a gigantic waste of taxpayer money. 

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But I’m not done there...I’m also fighting for you against companies who offer the ‘next best thing’ in recruiting systems promising you a pipeline full of candidates, for an ‘affordable’ price of course {insert eye roll here}, but can only deliver generic applications and people who have no real interest in working for you long term. 

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Committed to authenticity, innovation, positivity, understanding, and a success mindset, my social media channels, Marketing ‘For Cops’ Newsletters, YouTube videos, and online programs are all hell bent on one thing...

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De-copifying police recruiting one post, one lesson, and one agency at a time so we can restore the future of this awesome profession we all love so much.   

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Welcome to my Police Marketing Squad...a worldwide conglomerate ranging from civilians to sworn, line-level to staff, who are learning and implementing the same methods I’ve used for the past ten years to become knowledgeable, passionate, and powerful promoters of their agency in a way no one else possibly could. 

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The Police Marketing Revolution is here, and we’re on the right side of vacancies!